Creativity became the way of life growing up in underserved communities. We had to rely on the resources within our network to survive. This mindset helped shaped what we now call The Loop Branding Boutique. When you have limited resources in your community your freedom can be impacted. We wanted to create a network in which people could be free, free to create and be their own Brand versus the status quo of fitting in someone else’s business structure. Hence we are promoting individuals to identify their purpose, passion, talent, and skill set to create their brand. Our backgrounds and experience gave us the vision that we could create our own brand and help others create theirs as well. We believed strongly in organizing and bootstrapping (lifting as we climbed) when we were younger. We started a non-profit, that we eventually realized needed for profit support to sustain itself, which led us down the career path we know today.
Our roots in the apparel production business spark from 4Management Inc in 2003. Founder, Javin Foreman created the pathway to create a retail chain and Latral Miller provided the logistical support to create a viable distribution channel. Once the business began to grow, Sylvia Seals came onboard to assist with daily operations. 4Management allowed us the opportunity to learn design, merchandising options, printing techniques and ultimately how to build and support our customer base. We started out in the retail market pushing brands such as Court Classics, Cochise Classics, and Chicagorilla. This gave us the ability to understand product development, marketing campaigns and ultimately brand activation. We graduated up to servicing the Education Sector in 2008 and that gave us a viable network that we could build upon.
In 2016, Latral and Sylvia wanted to add a component that focused on Branding. We wanted to offer branding support and build a network to educate brands on the branding process so we founded the Loop Branding Boutique. This would serve as an opportunity to allow small businesses to experience the art of Branding themselves with the support of the resources we built over the years. It would serve as an incubator for any start-up or existing business that needed branding services and/or a platform to showcase their brand. We named it a Branding Boutique simply because we knew each business owner would come to us needing different services at different times. Hence The Loop portion of our name, encourages people to return back for any marketing needs they have and “to stay in the loop” for new marketing trends and information that could help them feel part of a community. Our mission is to help our brands sustain themselves to build legacy. We have created The Loop Branding Experience to ensure that any brand can come to us and receive the marketing support needed from graphic design all the way to fulfillment.
Today we are keeping true to our vision of Bootstrapping by ensuring that our business model is being powered by the younger generation through our guidance and leadership. We look forward to being around for years to come by supporting any and all Brands that need our help!
Image Consultant and Set Designer
Graphic Design and Web Development
Seamstress and Product Specialist
Digital Marketing Specialist
Event and Project Manager
Branding, Marketing and Logistics Specialist